Why use Yellow in a world where Google has become an inexhaustible fount of knowledge? Any query you may have, regardless of how specific it might be, Google most definitely holds the answer. And we fully agree with this statement! Yellow is in no way trying to compete with this mighty search engine. It would be foolish to do so! On the other hand, Google is the platform through which we're able to showcase useful information related to thousands of businesses around Malta and Gozo to all users searching for anything local.

How is Yellow ranking on Google?

At Yellow we're taking online searches very seriously. We understand how people in this century want to obtain the most accurate and relevant responses to any query in the shortest time possible. Consequently, we are working hard towards improving our rankings on Google through various SEO practices, in an endeavour to provide users with all the necessary information at the top of the search engine results pages (SERPs).

For how many keywords is Yellow ranking in the first page of Google?

As of the time of writing (January 2020), Yellow is ranking for this number of keywords:

• 1st position: over 700 keywords
• Top 3 positions: over 3500 keywords
• Top 10 positions: nearly 11,000 keywords

Where is your business ranking?

A late study has shown how nearly half of the searches carried out on a daily basis on Google are local queries. Is your business being featured? Ranking organically on Google is no easy feat as it requires a holistic SEO strategy on the part of your business.

Why not rank on Yellow instead? We're boasting high rankings on Google for several headings, and your business will benefit greatly if it's one of the top companies in its respective category.

How can you obtain rank on Yellow?

You can now buy rank as part of a package suite bought yearly, so companies are ranked according to the package they invest in. With 5 ranks to choose from, you can move your business to the top of any heading of your choice. With no limit imposed on the number of sales per rank, businesses buying the same tier in a specific category will work in rotation.

Rank may rotate based on the visitor. If a number of companies are in the same rank bracket, what one user sees in the first position may differ from another user's results page. However, what we guarantee is equal visibility to clients within the same tier.

How will your business benefit from a higher rank on Yellow?

Whether users start their search journey directly on Yellow or on Google, returning as one of the top businesses on a heading on Yellow is beneficial. Why?

• Improved position on www.yellow.com.mt and on the Yellow app
• With a higher visibility, your business is more liable to be deemed a leader in the industry
• Your business is exposed to thousands of potential customers, increasing the number of potential sales.
• Enhanced exposure on Google
• Fixed cost: whereas Google charges a variable cost per keyword, with Yellow your fees are in black and white 
• It's cheaper than Google
• Yellow is continually investing in driving traffic to your business

Benefit from more clicks and leads, and let Yellow push your business to the forefront of Google's search results! Stay tuned for more rank updates in the future!

Would you like to learn how Google ranking works? Here's a quick guide which will help your website to be indexed and ranked on Google.

Keep on discovering local with Yellow.